Whether you’re doing it for your own blog or a business’s blog, if you want to consistently improve the quality of the blog posts you publish, here are four important ways to make every blog post you write better than the last:
When it comes to any type of writing, it’s amazing how much of a difference editing can make. And even though they’re far shorter than novels, blog posts are no exception. Once you finish writing, you should edit your post at least twice. The primary goal of your first edit should be to tighten your writing as much as possible.
While writing that’s free of fluff is beneficial for any medium, it’s especially important for the Internet. It has been proven time and again that the average Internet user has a very short attention span. That means if you want to keep them on your site, you need to give them the good stuff without making them go through any unnecessary extras.
Once you finish your first edit, try to let your post sit for at least a day. Then when you come back, you’ll be able to do your final polish.
Write for Humans, Not Search Engines
Blog posts are a great way to attract more traffic from search engines. But just because blogging is a useful SEO strategy doesn’t mean your writing needs to follow suit. Far too many people get bogged down in trying to construct posts around the “perfect” number of keyword phrases.
Although it makes sense to use your primary keywords on your site, that doesn’t mean you have to repeat them over and over in your actual posts. If you focus on crafting posts without worrying about keywords, not only will your writing be better, but also you’ll find this more natural approach is actually more effective in terms of SEO.
Spend Extra Time on Your Titles
A great title is one of the best ways to grab someone’s attention. But that’s not the only way it can help your blogging and overall writing quality. When someone sees an exciting title, as long as the post doesn’t disappoint, they’re going to end up liking it more than if they would have come to it without any initial enthusiasm.
As long as you keep the above tips in mind and continue to put in the time needed to write great content, you’ll continue to improve and ultimately reap the benefits of consistently publishing awesome blog posts.